About this idea
I developed five mixes which include pancakes, quick breads/muffins, cookies, cakes, and brownies. The mixes are free of the top 14 allergens which makes it great for accommodating other allergies besides gluten and is many times considered vegan. Ingredients are gluten free certified, more organic whole grains and minimum fillers, preservative free, and low in salt. The first three mixes are offered at farmers markets and direct customer sales with the remaining soon to be released. Each mix has the option to add your own fresh ingredient for assorted finished products. I am helping people with certain dietary needs whether busy, on the go, or do not want to put a lot of effort into baking prep, an easy fresh solution that is delicious, delightful and gluten free.
Every person benefits! Whether you have gluten/egg/dairy/nut restrictions or you know someone that is affected by these, it brings baking to an easier simple level with fresh and healthy options. For the busy person having to prep allergy free food daily, the parent that has a child's friend come over with food allergies, or the person needing to bring a dish to a social gathering, these mixes are quick - easy while staying healthier. These mixes are friendly for the person that just found out they (or someone close) has celiac disease, food allergy or intolerance to still make fresh baked goods. Also veterans to the food allergy that don't have time to always bake, these mixes are the next best to baking from scratch!
What I'll do with $5,000
Currently selling at farmers markets and directly to customers, the demand for my product has grown. While under cottage food law, my reach is restricted from the many potential customers who've been asking from other cities states. I would put the grant money towards working with an allergen free co-packer for production, obtain licenses to be in a commercial kitchen, and to expand my marketing and branding. This will add the ability to expand my web presence to sell online, in retail, and offer shipping, reaching a broader target audience beyond my local community.
About Sopheap Hettinga
Hi! People know me as Sam and you may have seen me at a farmer's markets. I'm a celiac, a wife and mother.
I am the owner and creative soul behind Whippin' Good Eats where baked desserts are just as delicious as they look. And they are always gluten free!
After I found out I had celiac, an autoimmune which cannot process gluten in food, I had to relearn the science of cooking and baking. In the past five years, my passion for creative baking has progressed from sharing into a business. I believe that food should not only look good, but taste great. I bring delight and delicious to my gluten free baking and mixes that anyone can enjoy!