5×5 Night-ON THE ROAD at Downtown Market- FOOD BUSINESSES
Voting Closes:

April 22, 2024 11:59 pm

About this idea
Started in the summer of 2023 after 5 years of planning, Neko Taiyaki is our love letter to Japan. The owner, Sam, spent a year living in Japan teaching English, and fell in love with Japanese food. But when he got back to Michigan, he found there to be a lack of options beyond sushi or ramen. Taiyaki is a fish-shaped stuffed waffle that are filled with different sweet and savory fillings. They are the perfect example of street food that West Michigan can't seem to get enough of. We've grown quite a bit, and now it's time for us to go fully mobile.
Our impact is to be able to bring a new aspect of Japanese culture to people who are unaware of its existence. Our goal is to bring awareness to people, but ultimately it all comes down to flavor, our fish waffles bring smiles to peoples faces
What I'll do with $5,000
There are a lot of needs to build out a food truck. We are in the process of tracking down and securing a van to use for our food truck, and the $5000 will be used to purchase the taiyaki waffle makers from Japan, purchase solar panel equipment to make the truck a little less reliant on traditional energy, and social media marketing to help get our name out there.
About Samuel Atherton

I’m the owner of Neko Taiyaki, a brand new Japanese-inspired food tent. After teaching English in Japan for a year, I fell in love with Japanese food, and knew I wanted to bring this new food concept to West Michigan. My background is in Graphic Design and I have a passion for woodworking. Food is new to me, but I’m excited to grow.

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